1938 Churchman's Cigarettes BOXING CARD Jack Dempsey
An original 1938 Churchman's Cigarette
trading card featuring Jack Dempsey. Card is number 12 of the
We present this original 1938 Jack
Dempsey cigarette card number 12 of the series found in cigarette
packs from Churchman's cigarettes.
The first cigarette packets were very
fragile and so a thick card was inserted to stiffen them. During
a period considered by many to be one of the most innovative
in history, an enterprising US businessman decided to print
a colorful advertisement on the "stiffener" card.
The evolution of the cigarette card
was driven by the highly competitive and creative tobacco markets.
Soon cards were issued on subjects appealing to smokers, such
as glamorous actresses, world events, and sports. Firms soon
realized that they could strengthen customer loyalty by issuing
sets of beautifully illustrated and informative cards.
William Harrison "Jack" Dempsey ("The
Manassa Mauler") (June 24, 1895 – May 31, 1983) was an American
boxer who held the world heavyweight title from 1919 to 1926.
Dempsey's aggressive style and exceptional punching power made
him one of the most popular boxers in history. Many of his fights
set financial and attendance records, including the first million
dollar gate. He is listed #10 on The Ring's list of all-time
heavyweights and #7 among its Top 100 Greatest Punchers. He
is a member of the International Boxing Hall of Fame.
This cigarette card measures 2 5/8
inches long and 1 1/2 inches wide.
Dating from 1938, this card has a
condition of VG. The corners have slight blunts and we believe
the card has darkened over the years. There is also a slight
bubble on the front, located just to the right of Dempsey's
knee. Despite this, the card has not lost most of its gloss
and the images and print on the front and back are quite clear.
For collectors of early cigarette
cards, the number 12 Jack Dempsey would make a valuable addition,
not to mention a great conversation piece that can only increase
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